Applications and a new website coming soon!

About Us

Welcome to the GreenLight!

The GreenLight Michigan Business Model Competition is an early-stage pitch competition that brings together entrepreneurs and small business supporters from all over Michigan. Competition finalists will pitch ideas to a panel of seasoned judges, while also networking with angel and venture capital investors from across the state.

We are pleased to announce that finalists will have the chance to win a total of $100K in cash prizes. The Top Prize, sponsored by MEDC, is $40K. Second Place Prize, sponsored by MSUFCU, will be $25K.

The competition is generously sponsored by the Michigan Economic Development Corporation.



  • Do you have a well-crafted business idea? Then you are welcome to apply!
  • The competition is open to all Michigan residents—students and business professionals, alike.
  • If you already have a registered business entity, then it must be a State of Michigan-based business that has been in existence for less than two years (earliest incorporation date of 3/29/15).
  • Winning funds are to be utilized to start business ventures anywhere in Michigan.


We are pleased to announce 22 finalists for the 2017 competition:

AvidCor Inc.

AvidCor has created a palm-sized, robust,
inexpensive, simple,versatile heart monitoring
device, with the ability to remotely monitor heart
rate, rhythm, pulse oximetry and skin

Find Your Ditto

Find Your Ditto is a mobile platform that matches people who share chronic conditions for on
demand, in-person peer support.



All-sports, all-gender Rapid On-Site Impact
Sensing Headgear (ROSH) to provide parents,
coaches, athletes and medical professionals with visual information on head impact severity and location.

Neonatal Solutions Inc.

An accelerometric device to non-invasively
diagnose gastroesophageal reflux in preterm
infants, thus allowing for painless repetitive
testing and aiding clinicians in tailoring
medications used to treat reflux.

Pretch LLC

Pretch – Create, Capture, Organize and Share
Ideas on the fly…in any Space.


SAHI Cosmetics LLC

SAHI Cosmetics creates private blend cosmetics
for medium skin tones.

Switched Source

Switched Source is commercializing solutions to enable the distribution system to support as
much distributed renewable generation as
possible, while simultaneously making the grid
more reliable and efficient.


Vertexer turns the whole world into a recruiting agency by recognizing the value inherent in
everyone’s social and professional networks.


CarryCott is the first dual wheel self-balancing
stroller that is easier to close, more convenient
to maneuver, and lighter than other premium


Kulisha offers a wastewater treatment solution for food and beverage processing plants that converts organic biosolid waste products into a sustainable insect-based protein for use in animal feeds.


MySwimPro is the #1 fitness application to help swimmers around the world improve their performance and health and was named by
Apple as the Best Watch App of 2016.


Parabricks Inc.

Parabricks accelerates DNA analysis to finish in
one hour instead of days at one-fourth of the
cost, which enables hospitals and clinics to
provide patient specific medicine and care.


Prndl is a software that makes parking simple & profitable for all parties involved.


Six Sents Inc.

Six Sents is a predictive workforce intelligence platform combining both patented ML algorithms
with aggregated organizational data to reveal real-time causality to outcomes like employee engagement, turnover and physician burnout.

VADE Nutrition

VADE Nutrition created an innovative way to take nutritional supplements on-
the-go without mess or waste, by making
pre-measured scoops of protein wrapped in a dissolvable, consumable food- grade film.


CovertCasa turns potential foreclosures into listings by identifying tax-distressed properties as
motivated sellers, evaluating relevant property metrics and putting these properties at the
fingertips of real estate agents.

LooUQ Inc.

Machine-to-machine communication is growing rapidly and many organizations are challenged to successfully deploy this functionality: IoT or
Internet of Things. LooUQ iotQi technology enables rapid, secure, and robust IoT implementations.


We’re a next-generation, Individual 401(k) plan administrator that provides owner-only
businesses with easy access to one of the
most robust and flexible retirement plans
available in the market.

PayLow Rate

Auto loans that make cents -PayLow Rate finds
the best rate on your existing loan, saving you
money from the comfort of your home in 15
minutes for free!


Safe Balance

Safe Balance is a proprietary method of
objective  fall risk analysis powered by medical
experts to directly offset the epidemic of falls
in senior citizens.

Stir It Up

Stir It Up provides meaningful employment to individuals with intellectual and developmental disabilities.

Valley View Malt House

Who grows your beer? We’re malting our own
grain and selling it to microbreweries directly.


Schedule of the Competition

March 1, 2017

Applications will be accepted up until 11:59 p.m.

March 15, 2017

Finalists will be announced.  These will be companies that will be presenting at the competition.

March 22, 2017

Finalists are required to attend a mentor session.

March 26, 2017

Finalist PowerPoint presentations are due by 11:59 p.m.

March 29, 2017

The GreenLight Michigan Business Model Competition officially begins! @ Wharton Center Pasant

3:45PM-4:30PM       Registration

4:30PM-6:45PM       Pitches

6:45PM-8:00PM       Networking Reception

7:00PM-8:00PM       Detroit Tigers Mascot PAWS

8:00PM                       Winners Announced

Special Appearance:

Detroit Tigers Mascot PAWS 7-8 pm


Hugo Braun

Hugo is a partner and co-founder of North Coast Technology Investors, a Michigan based venture capital firm with $100M under management that focuses on early stage investments in IT, advanced materials, and life sciences.

Charles Hasemann

Charley is the Assistant Vice President for Innovation and Economic Development at the Michigan State University Innovation Center. In his time at MSU, he has launched the Clinical & Translational Sciences Institute, Business-CONNECT, and Spartan Innovations. He now leads the MSU Innovation Center, consisting of Business-CONNECT, MSU Technologies, and Spartan Innovations.

Jeff Jackson

Jeff is the Chief Lending Officer for MSU Federal Credit Union, the world’s largest university based credit union. His primary roles are to provide financial solutions for business members and to help all members conveniently finance their dream of home ownership.

Tim Kroninger

Tim is a partner at Varnum LLP and a member of Varnum’s Intellectual Property Practice Team. He has experience in many legal business areas, including intellectual property and contract law, corporate and general business law, franchise and marketing law, and trademark/brand licensing. Tim’s experience includes working with Fortune 500 companies around the world.

Vince Nystrom

Vince is the Vice President of Business Development with Renaissance, connecting stakeholders with new technologies and start-up companies. Previously, Vince was with the Michigan Economic Development Corporation, where he led in-state business development initiatives, including the Pure Michigan Business Connect program, helping to facilitate over $3B in contracts between major corporations and Michigan companies.

Kim Pasquino

Kim is the Investment Director at Wakestream Ventures, a venture capital firm based in Grand Rapids. In her role, she shares management duties for the existing portfolio and seeks out new investment opportunities. An entrepreneur herself, Kim knows what it takes to build a successful business. Though she certainly spends time strategizing with founders, her passion for the work lies in relating to founders on the more human side.


Nataliya Stasiw

Nataliya is a Portfolio Manager who oversees a diverse investment of venture capital and business acceleration grants under the 21st Century Job Fund at MEDC. Nataliya also worked at Automation Alley, helping early-stage technology companies in SE Michigan pursue growth and funding opportunities. Nataliya’s career also includes managing international and domestic collaborations for the National Institutes of Health’s Perinatology Research Branch in Detroit.


The Generous Supporters of GreenLight

Type of Sponsorship


Don’t Miss the Opportunity to Get on Board

In addition to helping grow and diversify Michigan’s economy, sponsoring GreenLight provides opportunities to network with startups, business leaders, and successful entrepreneurs. Sponsor logos and company descriptions are included in the event program, website and social media outreach.


Highlighted visibility at the Greenlight event; exclusive sponsor table; inclusion in all print materials, social media, and website call-outs; a seat on the judges’ panel; special recognition at reception and event.

SILVER     $5,000

Sponsor table; inclusion in all print materials and website; special recognition at event reception.


Inclusion in all print materials and website; special recognition at event reception.


Inclusion in most print materials.

Payment Options

Your donation will be processed via MSU, however, your funds will be applied directly to our GreenLight event.

To Pay with Check:

Make check out to Michigan State University
and mail to Spartan Innovations, 325 E. Grand River Ave. Suite
355, East Lansing MI 48823.

To Pay by Credit Card:

Click on this link  Givingto | University Development at Michigan State University
Click “Give Now” Button
Enter “GreenLight Sponsors” in the Type Here to Search for Funds field
Select “Add to Cart”
Enter Amount to Donate
Click “Proceed to Checkout”
Enter Name and Address Info
Click “Proceed to Payment”
Enter Credit Card Payment Information

Please Contact Lori Fischer: for more information and payment options.

2017 Winners

Brilliant People, Brilliant Ideas

Grand Prize: $40,000

VADE Nutrition
2nd Prize: $25,000

Switched Source
3rd Prize: $10,000

4th Prize: $7,500

Pretch LLC
5th Prize: $5,000

6th Prize: $2,500

1st Place Undergraduate: $6,500

2nd Place Undergraduate: $2,500

Sir It Up
3rd Place Undergraduate: $1,000

2016 Winners

Orindi Ventures
Grand Prize: $25,000

Spartan Assays
2nd Prize: $10,000

3rd Prize: $4,000

Care PRN
Whirlpool Prize: $5,000

1st Place Undergraduate: $3,000

Go Spot
2nd Place Undergraduate: $1,000

Big E’s Smoke Shop
Best Pitch: $1,000

2015 Winners

Airway Innovations
Grand Prize: $25,000

2nd Prize: $10,000

Safety Sit
3rd Prize: $4,000
1st Place Undergraduate: $3,000

Whirlpool Prize: $5,000

2nd Place Undergraduate: $1,000

SS Equestrian
Best Overall Pitch: $1,000

Acetylcholine Regulating Device
Most Creative/Origional: $1,000


The First Step into GreenLight

Get in Touch

Have Questions? We Have The Answers!


Spartan Innovations
325 E. Grand River Ave., Suite 355
East Lansing, Michigan 48823